February 12-14, 2026

Chamara Vajra, Bengaluru

IICF Logo
A Coffee Celebration
Exhibit Now
IntermediateBusiness

Marketing Specialty Coffee: Storytelling & Tasting

Brand story building, origin communication, pricing narrative, content frameworks; tasting as storytelling.

Key Takeaway

Turn origin, process and people into ethical marketing that sells.

Instructor

Pranoy Thipaiah

Date & Time

February 14, 2026 | 11:45 AM

Duration

1 hour 15 minutes

Availability

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Price

500

+ Day Pass required

What You'll Learn

  • Building compelling brand stories for coffee
  • Communicating origin and process effectively
  • Developing pricing narratives that resonate
  • Content frameworks for specialty coffee marketing
  • Using tasting experiences as storytelling tools
  • Ethical marketing practices in coffee

Requirements

  • Interest in coffee business or marketing
  • No prior marketing experience required

What's Included

All materials and equipment provided
Certificate of participation

Register for This Workshop

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WorkshopMarketing Specialty Coffee: Storytelling & Tasting
Amount500

By proceeding, you agree to our workshop booking terms. A valid festival day pass is required to attend. Cancellation is allowed up to 48 hours before the workshop for a full refund.

Questions about this workshop? Contact us